Founded by long time celebrity make up artist, Rea Ann Silva, the Beauty Blender is a modern essential for every make up lover. It is an edgeless, non-disposable, high-definition cosmetic sponge applicator that has a unique shape and is made with exclusive material available only with Beauty Blender. Beautyblender features an open cell structure that fills with small amounts of water when wet. This allows the sponge to be “full” so that the makeup product sits on top of the sponge rather than being absorbed, allowing you to use less product waste and ensures impeccable, streak-free application. This product was also Allure’s Best of Beauty Award Winner.